History of the company
KeeBoo Corp, the platform for e-catalogues, e-brochures or e-magazines
In 1997, KeeBoo invented and developed software technologies that allow the presentation and visualization of all types of formats on the Internet in the natural and simple form of an e-book or an e-catalogue. It was the first in the world to invent this concept (skeumorphism) which has since become a standard. KeeBoo also owns the patents which are now in the public domain. KeeBoo was also the first company to imagine colored Post-it® notes and highlighters, well before Adobe (to whom it had presented this innovation under NDA) and Microsoft implemented them in their software.
KeeBoo was born from the idea of presenting information on the Internet in the natural format of a document that you would flip through on the screen. This innovative idea, which combines the power of the Internet with the simplicity of the paper format, first took shape in 1999 with the launch of the individual KeeBook Creator software, available in 3 different versions and in 2 languages.
These ideas have been taken up and sometimes copied by many players including, in historical order, Zinio, FlipAlbum, nxtbook, PRSS Digital Magazine and many others. The investments made in Research & Development provided KeeBoo with a unique and patented technology, KeeBoo Publishing Server, which not only made it possible to easily produce "ePublications" but also to provide them with new functionalities that extended their use by companies, especially in the eCommerce and distance selling sectors.
The history of Keeboo
Founded by Michel Safars, KeeBoo develops a know-how based on technologies that are the subject of 2 patents registered in Europe and then extended internationally and in the United States in parallel.
Launch at PC Expo New York of KeeBook Creator software, now licensed to more than 150,000 people worldwide, 40% of whom are in the education sector, mainly in the United States and France. It has received the ZDNet Award two years in a row.
KeeBoo changes its R&D investment priorities to extend the application domains of its technology to the professional sector, more specifically to the eCommerce, distance selling, communication and marketing sectors.
Marketing of the KeeBoo Publishing Server professional solution
End of 2003
The eCatalog concept has proven its advantages; by allowing to select a subset of a brand's global offer according to a given customer segment, the eCatalog is particularly effective in transforming a click into a purchase. The ability to adapt the content of an eCatalog in real time according to the identified characteristics of the Internet user increases its effectiveness tenfold.
End of 2004
Faced with numerous counter-factors and competitors, the company was forced to stop its activities as it did not have the means to enforce its patents against powerful players.
Find here all the Keeboo archives, available for free download and without license.